The MS Society

Concepts & copy for donor campaign

A direct mail campaign created to not only encourage support but also build a community for everybody touched by MS.

Research proved that givers related more to long copy. After meeting and speaking to some individuals living with multiple sclerosis (those with MS or caring for someone with MS), I wrote up their stories for them. There was also a smaller letter inviting supporters to come forward with their own stories (which might potentially be used in the future) and a donations slip.

This pack is the first in the campaign – Sanjay’s story. A lovely man and a pleasure to chat with.