Lily’s Kitchen

All kinds of creative from naming products to descriptors, campaign launches, events, emails, trade ads, social and website creation. 

I’m a Lily’s Kitchen customer and was first attracted to the brand because I related to the story of the company’s founder and her poorly Border Terrier. I empathised with the love she felt for Lily and admired her determination to make a positive change for other people and their pets.

Since meeting and chatting to Henrietta at Crufts, I’m delighted to have worked with Lily’s Kitchen on many creative projects to help bring the brand closer to thousands of new customers.

Product naming (‘Woofbrush’ is one I’m particularly fond of), product launches, campaigns, pack copy, social media, website creation, consumer articles, press ads, radio, videos, emails, events and experiences – all to enhance and enchant, excite and educate.

The brand is one that people and pets really love, which is also reflected in the figures - with retail sales of £150 million in 2021.