Bord Bia – Irish Beef

Digital campaign materials & website

We launched a digital consumer campaign in the UK for Bord Bia, the Irish Food Board, with the aim of bringing the qualities of Irish beef to the attention of British consumers.

Our Grasstronomy campaign highlighted the premium nature and quality assured status of Irish beef, with the tagline ‘The flavour shows where the best grass grows’ and included multiple social engagement features with competitions, recipes and offers tailored to seasonal events.